Professional use of social web

I have been wondering what can be the professional uses of some of the social web’s most beloved applications.

Some are fairly evident: blogs have been around long enough that people understand their usefulness as an evangelical tool. This has even given rise to flogs (“False/Fake blogs – did I use the term right?) where companies use “actors” to promote their wares.

Wikis have similarly been around for a while as a means of publishing information. Some companies have even taken to providing editors to Wikipedia to ensure the “truth” is told about them.

Even Delicious and other tagging/tracking sites (e.g., Digg) have their use in helping potential users get to the information they need (I know I use this to more easily highlight information off the IBM web sites).

But what about newer offering? How would one use Facebook? MySpace? Flickr? Twitter?

Note quite sure. But the good folks at Pragmatic Marketing have an answer for using Twitter in product management.

Well, I’ll keep on thinking about this…

I’ll be changing jobs…

I did post, in the past, about the work I am doing at IBM. Well, this is about to change. Starting in January, I will be taking on a new role within the organisation – no more governance. I will make a note to discuss it at that time…and perhaps my delicious links could give you a hint! But for now, I have to get back to work and finish up what I am currently doing so that my replacement will not feel overwhelmed!