Vanity and Social Media Metrics

Let’s face it, if you have an active presence in social media, there is at least a bit of vanity in it! Your goal might be altruistic, but you feel you have something to say, to contribute to society, to make a change – and being read feels good!

Whether you are a company or an individual, you certainly like to know how your message is getting through, but how do you measure it?

Forbes has a nice article that describes  “7 Meaningless Metrics That Only Feed Your Ego” (capitalizations theirs…) – which could also be called “How to feel good about your online presence”.

Metrics are useful for any process, be it software/system development (my particular specialty) or marketing – you can’t track and govern what you can’t measure. You need, however, to be fully cognizant of what you need to measure to ensure you meet your goals (governance), and what you want to measure for other purposes (e.g., vanity). The former is essential to be able to make the right decisions to move forward, the latter is nice to have  to feel good – who does not like to have their ego boosted from time to time…