Sharing (and collaborating) is power

Here are two great videos about sharing and, by extension, collaboration:

I do believe that sharing knowledge is important. Within IBM (where I’m employed), I do use many of the tools that are provided us to ensure that this is done – from internal implementations of IBM Connections and Rational Asset Manager to wikis and shared project storage area. I will, however, be the first to state that I could do better.

I was, however, wondering… Does using blogs, twitter, Connections, etc. to convey this message just panders to the converted? Are the people already doing this not the ones who would be reading those media?