Passionate users are what anyone would want for their products. They are what causes viral marketing and are a major factor in retention. And the best part is that you typically don’t have to goad them to talk about your product! But how do you get these users?!? The simple answer is “make a great product”! Well, that would be too simple… Making a product is easy, making a product that users will use is difficult, and making a product about which users will be passionate is close to a miracle!
For example, look at all the blogs out there. How many are truly popular blogs? Well, this one is not (yet!). It was very easy to create this blog and there are a few readers, but I do not think it has created a passion just yet. Interestingly, my internal blog at IBM is faring better – but then there are things I can say on the internal blog that would get me fired if I put them here… And what about all those open source applications on SourceForge? What makes one succeed and another one fail?
All that to say that there is a blog that can help open up your eyes about the user experience: Creating Passionate Users. This one has been in my syndication feed for a while, but I have renewed my interest in it since I am getting back into product management – and will therefore be looking for those users who are passionate!
In the interest of research, I will leave you with a question: Have you ever found a product for with you were passionate? If so, what pushed you from content to passionate user?